Process
As a content strategist, I work at the intersection of content design and systems design. Image: Brain Traffic’s content strategy quad.
Whenever possible, I use iterative processes to make the work rapid and flexible rather than drawn-out and linear.
I use AI throughout my process to augment activities. My work includes developing custom LLM pipelines to scale production while streamlining design and development.
Research
Discovery activities are the foundation of successful strategies. These activities include:
Analytics review
Comparative and competitive reviews
Content ecosystem maps
Content inventories and content audits
Heuristic analyses
Interviews
Journey maps and service blueprints
Mental models
Preference testing
Secondary research
Surveys
Usability testing
Vision, strategy, and design
Good strategies identify the most important challenges facing an organization, product, or team and offer a focused, realistic way to overcome problems. I ensure that strategies are clear and effective by identifying or designing the following elements:
Business objectives
Users' needs
Business model maps
Core strategies
Minimum viable products
Digital roadmaps
Message architectures
Design principles
Information architectures
Priority guides
Content types
Content models
Taxonomies
Site maps
Templates
Digital governance frameworks
Policies
Standards
Processes/workflows
Guidelines
Optimization
After launching a digital experience, I help teams implement it and monitor its performance. This involves creating feedback loops to identify problems and test new solutions.
A/B testing
Analytics
Content testing
Preference testing
Usability testing
User feedback
Scope and scale
I've implemented digital experiences, monitored results, and optimized approaches at the macro and micro levels:
Digital ecosystems
Websites
Knowledge management systems
Social media accounts
E-mail marketing
Print publications