Content should be powerful.
It should help organizations achieve their objectives while providing value to users.
That won't happen by accident. Organizations need a realistic plan for creating, delivering, and governing useful, usable content. That's content strategy.
I am a content strategist who helps organizations improve how they create and govern digital content and digital properties at scale. For more information about my work, read about my approach to content strategy and user-centered design, or check out my blog.