Work samples

Leading content strategy at IREX

IREX is a global education nonprofit with offices in 20 countries and programs in 120 countries.

As the organization's first content strategist, I led the development and implementation of a content strategy, redesigned and managed key websites and other digital properties, and helped teams embrace user-centered design, agile principles, and product management fundamentals.

irex-homepage-drop-shadow-2-1533.png

Redesigned irex.org

Used content strategy and UX processes in an iterative way.

 

 
digital-properties-ecosystem-horizontal.png

Streamlined IREX’s digital presence

Modernized our digital governance and improved our digital ecosystem.

 

 
guidelines-templates.png

Refreshed IREX’s brand identity

Created editorial and design guidelines and templates.

 

 
media-literacy-campaign.png

Designed & conducted campaigns

Managed long-term, multichannel efforts to support strategic initiatives.

 

 

Volunteering for Ragtag to support progressive candidates

Ragtag is a team of more than 600 volunteer developers, content creators, strategists, designers, data scientists, organizers, and managers who work to identify and solve tech challenges in the progressive ecosystem.

As a volunteer content strategist for Ragtag, I conducted user research to learn about the problems that state legislative campaigns face when setting up their digital presence and digital tools.

ragtag-campaign-sites.png

Conducted user research

Interviewed campaign managers and inventoried their digital ecosystem.

 

 

Introducing content strategy from below at CRS

CRS is a global relief and development nonprofit with offices in more than 100 countries.

I started at CRS as a production editor and designer for technical publications. By the time I left, I was leading content strategy for CRS's largest division, managing user-centered redesigns for websites and digital asset libraries, and serving as a founding member of the organization's content strategy team.


crs-homepage-2019-1533.png

Merged websites in a redesign of crs.org

Adopted a user-centered process to combine competing websites.