International development organizations are full of smart, pragmatic people. But just as the rise of digital has disrupted public, private, and nonprofit organizations in other sectors, digital poses fundamental challenges to the international development community.
In response, development organizations have often tried to improve project implementation through ad hoc ICT4D initiatives. Meanwhile, many of these same organizations have built digital properties and communication initiatives in silos to meet short-term needs.
Fortunately, we do not need to invent a solution to these problems. Organizations in other sectors have experienced similar growing pains as they’ve become more digitally mature. It’s time for the international development community to take the next step as well by embracing content strategy.Read More