Improving a digital ecosystem through content strategy
Remember when an organization’s digital presence was just its website? Nowadays, even small organizations often manage a website, several social media accounts, an e-mail marketing platform, an e-commerce or fundraising platform, and a platform for managing relationships with customers or donors. Bigger organizations commonly manage a slew of additional, overlapping, or even competing digital properties.
In this post, I’ll share how my team at IREX mapped our digital ecosystem, closed more than 65 digital properties, and aligned existing properties to better meet users’ needs.
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