Streamlined IREX’s digital presence
Modernized the organization’s digital governance and improved its digital ecosystem.
Historically, IREX was a decentralized organization with little digital governance. I was hired in part to help the organization use its digital presence more safely and effectively.
When I conducted an inventory of websites, social media accounts, and other digital properties, I found that IREX owned more than 140 properties, many of which were outdated, abandoned, or duplicative. This was creating a confusing experience for users while exposing the organization to unnecessary risks and costs.
After obtaining approval from our leadership team, I convened a cross-divisional working group to draft a digital governance framework. The framework specified who would be responsible and who would provide input for digital strategy, digital policies, and digital standards. Then I worked with the responsible teams to draft the organization's first digital policies and digital standards, which we published in our digital handbook.
We worked with teams to identify a digital product manager for each property. Since most of the product managers did not have a background in digital or communications, we provided formal and informal opportunities for training and coaching, as well as guidelines and templates to make it easier to do consistent, high-quality work.
During the first phase of the initiative, we closed 65 properties and realigned existing properties to better support users' needs. This dramatically reduced the number of outdated properties associated with the organization.
Each property now has a digital product manager. Product managers are operating with clear audiences and objectives, and they have more resources to improve their properties’ performance.
For more information about this work, see "Key Components of Digital Governance in Organizations" and "Improving a Digital Ecosystem through Content Strategy."