https://www.joshtong.io/blog daily 0.75 2019-05-31 https://www.joshtong.io/blog/2019/5/31/ways-to-test-content-with-users monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1559313329665-2S6GORHK8MRJRYAW7LV8/testing-content-four-examples.png Blog: Content Meets Strategy - Ways to test content with users Clockwise from top left: An offline card sort (from Card Sorting: Designing Usable Categories), an online form for microtesting content (from an example by Ida Aalen), an offline highlighting test (from “A Simple Technique for Evaluating Content”), and an online kanban test (from “User Test Content Before You Start Design”). https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1559309783435-ERRRUMX8UEW5PF9QIMHJ/cloze-test.png Blog: Content Meets Strategy - Ways to test content with users Example of a Cloze test, from "Cloze Test for Reading Comprehension.” https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1559310084353-9VQC3M4ZTNZ0JGZLJXUB/microtesting-content.png Blog: Content Meets Strategy - Ways to test content with users Microtesting content with a form, from an example by Ida Aalen. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1559310314330-T0V2I29C4VO9LZPAIYF5/highlighting-test.jpg Blog: Content Meets Strategy - Ways to test content with users Example of a highlighting test, from “A Simple Technique for Evaluating Content.” https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1559310635898-S61CFCP5FF1M8I82H2YX/kanban-testing.png Blog: Content Meets Strategy - Ways to test content with users Example of a kanban test, from “User Test Content Before You Start Design.” https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1559310854262-WO3LDNDVIOMKOL4VAV29/first-click-test-clickmap.png Blog: Content Meets Strategy - Ways to test content with users Example of a first-click test, from “First-Click Testing 101.” https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1559310954218-5G5HXRPO04J92BLT5DST/card-sort-online.jpg Blog: Content Meets Strategy - Ways to test content with users Example of an online card sort, from Card Sorting: Designing Usable Categories, CC BY 2.0. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1559311119585-VK9G7HRANAAQ5XB82BYD/tree-testing.png Blog: Content Meets Strategy - Ways to test content with users Example of a tree test, from “Tree Testing: Fast, Iterative Evaluations of Menu Labels and Categories.” https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1559316424154-K5ADIYZO472WZPHN78HA/usability-lab.jpg Blog: Content Meets Strategy - Ways to test content with users An in-person, moderated usability test. (Photo from “A Visit from Jakob Nielsen.”) https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1559311892290-TTBR8PA4KN9FAFS6C2RD/feedback-form-two-screens.png Blog: Content Meets Strategy - Ways to test content with users Example of a user-feedback form, from “Microsoft Office Help and Training.” https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1559312064007-WXANM0OI0FJQC0F1AZCE/eye-tracking-study-screen.jpg Blog: Content Meets Strategy - Ways to test content with users Example of an eye-tracking study, from Eye Tracking the User Experience: A Practical Guide to Research, CC BY 2.0. https://www.joshtong.io/blog/2018/8/20/improving-a-digital-ecosystem-through-content-strategy monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1534810483409-BB3R07YIGH6DMCZB2KMA/artifacts-redesigning-digital-presence.jpg Blog: Content Meets Strategy - Improving a digital ecosystem through content strategy Some artifacts from the design process. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1534809943053-UBUNNQBRV7DOMKH3NU5B/original-owned-disorganized-900.png Blog: Content Meets Strategy - Improving a digital ecosystem through content strategy https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1534810289924-4H8DBMWE2XL0FZAHEXV1/digital-ecosystem-inventory-audit-owned-properties.png Blog: Content Meets Strategy - Improving a digital ecosystem through content strategy https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1534810518105-A95BO4MUPTL99K0W8PZE/original-owned-properties-900.png Blog: Content Meets Strategy - Improving a digital ecosystem through content strategy https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1534810712801-DS49UJD33C3O24A741BO/to-close-owned-properties-900.png Blog: Content Meets Strategy - Improving a digital ecosystem through content strategy https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1534818469278-N2JE83JSH1H4K29KXQ1H/external-digital-ecosystem-900.png Blog: Content Meets Strategy - Improving a digital ecosystem through content strategy https://www.joshtong.io/blog/2017/11/14/key-components-of-digital-governance-in-organizations monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529085344960-IPMU8WKF0IX113VZBFTZ/digital-governance-office.jpg Blog: Content Meets Strategy - Key components of digital governance in organizations Photo by Jesús Corrius, CC BY 2.0, with color correction and cropping. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529102767272-X8Q9TDLYEWMIHVB7A461/early-draft-digital-governance-framework-2.png Blog: Content Meets Strategy - Key components of digital governance in organizations An early draft of our digital governance framework. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529103755553-SVIZFOUTQLL2BZ6U6M5F/example-digital-policy-768x891.png Blog: Content Meets Strategy - Key components of digital governance in organizations An example of a digital policy. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529103665398-YID0K11HDXXXM724A3MF/example-digital-standard.png Blog: Content Meets Strategy - Key components of digital governance in organizations An example of a digital standard. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529103497230-GHRIUW0Z19RPMFCLX088/example-digital-guidelines-768x827.png Blog: Content Meets Strategy - Key components of digital governance in organizations https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529103827254-S798FCFPG5SRMMGHPJMZ/example-digital-process.png Blog: Content Meets Strategy - Key components of digital governance in organizations An example of a digital process. https://www.joshtong.io/blog/2017/5/7/why-to-create-a-content-model-before-redesigning-your-nonprofits-website monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529086309653-OVDK5DV2C7KA4ATXNDKY/content-model-josh-tong-irex-1024x810.png Blog: Content Meets Strategy - Why to create a content model before redesigning your nonprofit’s website https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529104809497-5RNRGO96FA0JXA1O3SXL/content-model-success-story-josh-tong-irex-1024x810.png Blog: Content Meets Strategy - Why to create a content model before redesigning your nonprofit’s website https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529105086842-LYMWELI9BD3V814X6ZNK/content-model-spreadsheet.png Blog: Content Meets Strategy - Why to create a content model before redesigning your nonprofit’s website https://www.joshtong.io/blog/2017/1/16/how-guiding-principles-can-improve-a-content-strategy monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529088157322-AOSCS7OFQZX04V77W88X/16729778049_5586e298dc_z.jpg Blog: Content Meets Strategy - How guiding principles can improve a content strategy Photo by the UK’s Government Digital Service https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529105401206-9B1U2XHGJIBRZ5GXHA1G/strategic-use-digital-resources-1024x406.png Blog: Content Meets Strategy - How guiding principles can improve a content strategy https://www.joshtong.io/blog/2016/11/22/create-a-digital-service-manual-with-this-template monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529088454055-1D59SUMF9C1QZS4HBPEO/digital-service-manual.png Blog: Content Meets Strategy - Create a digital service manual with this template https://www.joshtong.io/blog/2016/10/3/redesigning-irexorg-an-interview monthly 0.5 2018-06-16 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529088781511-L7RMRL3ZFVGS23ZT5Z2W/irex-website-launch.jpg Blog: Content Meets Strategy - Redesigning irex.org: An interview https://www.joshtong.io/blog/2016/10/3/5-reasons-why-international-development-needs-content-strategy monthly 0.5 2018-06-16 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529089004292-B7WDLK0VHJ9M3F7UCZ4G/printouts-color-correction.jpg Blog: Content Meets Strategy - 5 reasons why international development needs content strategy Photo from Rosenfeld Media, CC BY 2.0, with color correction and cropping. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529105936294-1WFONJEVRZC64TA5CNQ6/brain-traffic-content-strategy-quad-2018.png Blog: Content Meets Strategy - 5 reasons why international development needs content strategy https://www.joshtong.io/blog/2016/6/2/creating-a-content-strategy-at-a-nonprofit monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1530899248871-3ZXD6XFLW3TIUAEFEDS8/goal-digital-content-strategy-800.jpg Blog: Content Meets Strategy - Creating a content strategy at a nonprofit The UK’s Government Digital Strategy aspires to build digital services that are “so good that people prefer to use them.” That’s a worthy goal for nonprofits, too. Photo by Dafydd Vaughan, CC BY-SA 2.0. https://www.joshtong.io/blog/2016/1/1/getting-started-with-remote-moderated-usability-testing monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529090143550-LU12QGGA6LAECY0K8MJW/remote-moderated-usability-testing.jpg Blog: Content Meets Strategy - Getting started with remote moderated usability testing Photo by HeatherLWilliams, CC BY-SA 2.0, with color correction. https://www.joshtong.io/blog/2015/7/18/how-nonprofits-can-measure-what-matters-in-google-analytics monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529091000225-GTFSV3GYYCZAVB5G71WD/conversion-funnel.jpg Blog: Content Meets Strategy - How nonprofits can measure what matters in Google Analytics https://www.joshtong.io/blog/2015/7/13/why-many-nonprofits-need-a-new-membership-model-and-how-they-could-build-one monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529091301353-0MERH35JGFSXBWE8Z1O4/nonprofits-new-membership-model.jpg Blog: Content Meets Strategy - Why many nonprofits need a new membership model, and how they could build one Photo by San José Library, CC BY-SA 2.0 https://www.joshtong.io/blog/2015/6/23/lets-create-a-list-of-open-source-tools-for-ict4d monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529091603742-2N5W1X588GKG6YDL5V2Y/open-source-ict4d-platforms-tools.jpg Blog: Content Meets Strategy - Let’s create a list of open-source tools for ICT4D Photo by John O’Bryan/USAID, CC BY-ND 2.0 https://www.joshtong.io/blog/2015/6/7/how-agile-and-lean-principles-can-improve-content-strategy-and-governance monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529091826744-A58ML0MUC7H3WBI4C9KT/governance-workflow.jpg Blog: Content Meets Strategy - How agile and lean principles can improve content strategy and governance Photo by Ángel Medinilla, CC BY-NC 2.0, with cropping and color correction. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529109137288-U2IKIGXUEDMU04Z8XPMY/content-maturity-model-preview.jpg Blog: Content Meets Strategy - How agile and lean principles can improve content strategy and governance Melissa Breker and Kathy Wagner’s Content Maturity Model (click to download the PDF) https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529156372007-CWH8CEBU9XVNT9TNWQ2E/managing-chaos.jpg Blog: Content Meets Strategy - How agile and lean principles can improve content strategy and governance https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529109077293-UX5EKLV3D79GBHQ3AEE6/dimagi-digital-maturity.png Blog: Content Meets Strategy - How agile and lean principles can improve content strategy and governance Adapted from Case Study: Maturity Model (Cambridge, MA: CommCare, 2015) and “The Maturity Model: Built from Experience on Over 300 Projects” ([Cambridge, MA?]: Dimagi, n.d.). https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529156836803-A2XNIEXI77OONXEXA9AO/accountability-grid-digital-governance-framework.jpg Blog: Content Meets Strategy - How agile and lean principles can improve content strategy and governance Lisa Welchman’s accountability grid for a digital governance framework https://www.joshtong.io/blog/2015/2/24/what-style-of-collaboration-is-right-for-your-project monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529157336965-M8B5XHOVZXIRMOHA3CWW/consulting-grid-large.png Blog: Content Meets Strategy - What style of collaboration is right for your project? Adapted from Douglas et al., “Adviser’s Roles,” in Capacity Development in Practice, ed. Jan Ubels et al. (London: Earthscan, 2010), 59. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529157385740-LR92N4EFYRE256JYVDPI/consulting-grid-details-large.png Blog: Content Meets Strategy - What style of collaboration is right for your project? Adapted from Douglas et al., “Adviser’s Roles,” in Capacity Development in Practice, ed. Jan Ubels et al. (London: Earthscan, 2010), 59. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529157425496-AW7NNGCL4YIKHZVF0U8P/organizational-capacity.png Blog: Content Meets Strategy - What style of collaboration is right for your project? Adapted from Kaplan, The Development of Capacity (Geneva: United Nations, 1999). https://www.joshtong.io/blog/2015/1/12/a-template-for-content-types monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529094678218-VVS1RQXK4GE760EDKKTT/content-standards.jpg Blog: Content Meets Strategy - A template for content types Photo by Carsten ten Brink, CC BY-NC-ND 2.0 https://www.joshtong.io/blog/2014/12/15/to-improve-your-social-content-try-looking-beyond-the-usual-social-media-platforms monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529094927302-YIRJR3KS5LAB3PZFO5QO/content-marketing-social-media.jpg Blog: Content Meets Strategy - To improve your social content, try looking beyond the usual social media platforms Photo by Beth Kanter, CC by 2.0 https://www.joshtong.io/blog/2014/12/6/recommended-reading-for-content-strategists-and-content-marketers monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529095091656-Q1WMZJJMBIUISLVHGDU2/content-strategy-books.jpg Blog: Content Meets Strategy - Recommended reading for content strategists and content marketers Photo by Sebastien Wiertz, CC by 2.0 https://www.joshtong.io/blog/2014/11/16/creating-journey-maps-to-improve-your-content-strategy monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529095304680-6JN1OI5DXV1LT4K7ZJ8X/journey-map-sticky-notes.jpg Blog: Content Meets Strategy - Creating journey maps to improve your content strategy https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529158456997-KKMUKECZ58EQ7WZ76CWZ/design-thinking-model-for-business.jpg Blog: Content Meets Strategy - Creating journey maps to improve your content strategy A design thinking model for business managers. The diagram is from Jeanne Liedtka and Tim Ogilvie’s Designing for Growth: A Design Thinking Tool Kit for Managers. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529158509675-EOPA8362BM0O00L79EFP/task-analysis.jpg Blog: Content Meets Strategy - Creating journey maps to improve your content strategy A simple, hand-drawn task analysis from The User Experience Team of One: A Research and Design Survival Guide. Task analyses illustrate a single task from the perspective of a single user. CC by 2.0 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529158546322-CJBFUKQCMJKI5CSINJ0W/customer-experience-front-stage-backstage.jpg Blog: Content Meets Strategy - Creating journey maps to improve your content strategy Customers interact with an organization’s “front stage,” which in turn relies on the organization’s “backstage.” From “Service Design: Internal Processes for Great Customer Experiences” https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529158589238-6ENBK0R1M73P2H295V61/journey-map-customer-touchpoints-1024x631.jpg Blog: Content Meets Strategy - Creating journey maps to improve your content strategy In this diagram, the steps in a process appear alongside their corresponding customer touchpoints (e.g., internet, telephone, mobile device) and backstage participants. From Service Design: From Insight to Implementation. CC by 2.0 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529158608885-G3S67G2AIAZMRP5P2D3B/service-blueprint-with-user-journey.jpg Blog: Content Meets Strategy - Creating journey maps to improve your content strategy The arrow traces a user’s journey through the process. From Service Design. CC by 2.0 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529158669806-AX5QMKL5EZ0DTZWHVF2I/journey-map-for-content-strategy.jpg Blog: Content Meets Strategy - Creating journey maps to improve your content strategy Our journey map. I’ve removed the content from the boxes because it’s currently considered internal information. https://www.joshtong.io/blog/2014/10/21/what-is-editorial-design-and-why-is-it-so-important-to-digital-publishing monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529095491110-4Q6T852NNNTMBSBMC76J/why-editorial-design-matters.jpg Blog: Content Meets Strategy - What is editorial design, and why is it so important to digital publishing? Photo by Ed Yourdon, Creative Commons https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529158788231-D18E17D9091DCD89N25H/designing-the-editorial-experience.jpg Blog: Content Meets Strategy - What is editorial design, and why is it so important to digital publishing? https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529158827727-CFWUD8VTWULDQATE2142/editorial-design-formats2.jpg Blog: Content Meets Strategy - What is editorial design, and why is it so important to digital publishing? The authors present traditional formats alongside digital formats, acknowledging the continuity and change that characterize contemporary publishing. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529158856137-TR7KCWEU23AJLB7JLVLU/editorial-design-print-and-digital.jpg Blog: Content Meets Strategy - What is editorial design, and why is it so important to digital publishing? The book offers side-by-side comparisons of organizations’ print and digital media. https://www.joshtong.io/blog/2014/6/30/content-strategy-at-government-agencies monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529095767255-YFZX6JWL04YZPCTJTG0T/content-strategy-in-government-agencies.jpg Blog: Content Meets Strategy - Content strategy at government agencies Photo by Robert Claypool, Creative Commons https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529159444374-958FAATXW2ZU8GYDJB6J/andrew-hughey.jpg Blog: Content Meets Strategy - Content strategy at government agencies https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529159461967-C3GDNH1CHAUAX8O86QOU/bernetta-reese.jpg Blog: Content Meets Strategy - Content strategy at government agencies https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529159484413-KV2Y4AEIOSM1YO4J85F1/katherine-spivey.jpg Blog: Content Meets Strategy - Content strategy at government agencies https://www.joshtong.io/blog/2014/6/22/bringing-design-thinking-to-communication-strategies monthly 0.5 2023-02-13 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529095940767-E98EW47SZT9TTOVHKBTS/design-thinking-for-communication.jpg Blog: Content Meets Strategy - Bringing design thinking to communication strategies Photo from the Human-Centered Design Toolkit, Creative Commons https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529159699655-W7NUD35OJFT5YGBP4ZB8/design-thinking-sticky-notes.jpg Blog: Content Meets Strategy - Bringing design thinking to communication strategies Photo by crol373, Creative Commons https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529159780524-4UZLI8S0054HYJGT7X30/development-communication-sourcebook.jpg Blog: Content Meets Strategy - Bringing design thinking to communication strategies https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529159817012-TG8Z6OTYZ8QQWM0WX5ML/communication-toolbox.jpg Blog: Content Meets Strategy - Bringing design thinking to communication strategies https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529159854659-VY7SFT4N4P6OBR1ICPI0/human-centered-design-toolkit.jpg Blog: Content Meets Strategy - Bringing design thinking to communication strategies https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529159880319-T28HWRYIBM8LT5BDGE1X/communication-for-another-development.jpg Blog: Content Meets Strategy - Bringing design thinking to communication strategies https://www.joshtong.io/process daily 0.75 2025-01-17 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1529105936294-1WFONJEVRZC64TA5CNQ6/brain-traffic-content-strategy-quad-2018.png Process As a content strategist, I work at the intersection of content design and systems design. Image: Brain Traffic’s content strategy quad. https://www.joshtong.io/home daily 1.0 2026-03-15 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1535494196397-32JTOBVC1FRI45BWJ4CO/sticky-notes-camera-phone.jpg Home https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1530462136214-UA46C6T4YPOGKVTJOAV5/sticky-notes-camera-phone.jpg Home - Content should be powerful. Photo by gdsteam, CC BY 2.0, cropped https://www.joshtong.io/about daily 0.75 2025-09-24 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/b33fc3ab-9f13-42d6-b22c-1ae29904f108/josh-tong-400-400-black-white.jpg About https://www.joshtong.io/redesigned-irexorg-through-content-strategy-and-ux-processes daily 0.75 2021-09-06 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548025348450-AFVZXY7BN63QSOAQQK50/sticky-notes-900.jpg Redesigned irex.org through content strategy and UX processes Sticky notes and dot voting from a prioritization exercise with stakeholders. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548093633059-S49ICGKA6C6Y8FRC358T/preliminary-content-type.png Redesigned irex.org through content strategy and UX processes A preliminary content type for discussion. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548094499979-BS110AQK13NGZTU3S59K/content-model-josh-tong-irex-1024x810.png Redesigned irex.org through content strategy and UX processes https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548094998945-6EI5CV197GORTFR48N8J/preliminary-wireframe-2.png Redesigned irex.org through content strategy and UX processes https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548095691615-GOTTDFL8KJCALHOT33N0/content-matrix.png Redesigned irex.org through content strategy and UX processes Content matrix from the redesign. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548097884115-3FWO8FRHNVK7CGE1FJGZ/irex-homepage-iteration.png Redesigned irex.org through content strategy and UX processes Left: Homepage design from 2010 to 2016. Center: Homepage that we launched during phase 1 of the redesign in 2016. Right: Homepage from an iteration in 2018. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548025534509-9TYIBCI64XVUNBWF3HWF/irex-main-navigation-iteration-900-2.png Redesigned irex.org through content strategy and UX processes Top: The main nav and utility nav in 2016. Bottom: The nav in 2017, simplified based on additional user research. https://www.joshtong.io/improved-digital-governance-and-streamlined-irexs-digital-presence daily 0.75 2021-09-06 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548026238046-XTTYNMHT1HBVUPQX9JIG/digital-governance-framework-handbook-900-3.png Improved digital governance and streamlined IREX's digital presence Left: Detail from an early draft of our digital governance framework, which specified who is responsible and who provides input about digital strategy, digital policies, and digital standards. Right: Our digital handbook, which collects digital documentation for employees. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548026291745-AFNZ7GCP1UN6F4BUJTSG/digital-properties-ecosystem-horizontal.png Improved digital governance and streamlined IREX's digital presence Left: A map of IREX's digital presence. We closed the grayed-out properties to better align our presence to the organization's strategy and users' needs. Right: A high-level map of IREX's digital ecosystem, with users at the center, platforms and channels in the middle, and types of organizations in the outer ring. https://www.joshtong.io/refreshed-irexs-brand-identity-through-editorial-and-design-guidelines-and-templates daily 0.75 2021-05-12 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548026631438-ZG5PCQEBXLAUTQ5WDWAR/card-sort-message-architecture-3.jpg Refreshed IREX's brand identity through editorial and design guidelines and templates Cards from a message architecture exercise. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548026667968-QLDGPTNMSO1RBB3KK0F5/guidelines-templates.png Refreshed IREX's brand identity through editorial and design guidelines and templates Top: IREX's redesigned logo and color palette. Bottom left: Guidelines for creating staff bios on irex.org. Bottom right: Two of our social media templates. https://www.joshtong.io/created-longterm-multichannel-campaigns-to-support-strategic-initiatives daily 0.75 2019-04-02 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548026914551-AJI4M9UPJG3B5BLH6ZDR/learning-signals-e-mail-4.png Conducted long-term, multichannel campaigns to support strategic initiatives Each edition of Learning Signals includes a featured resource from IREX, links to other organizations' materials, and an opportunity to collaborate on work in progress. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548026953391-9LYCJPY1A6CX62ZFBHWI/learning-signals-iterate-with-us-900-3.png Conducted long-term, multichannel campaigns to support strategic initiatives By working in public, we've attracted valuable perspectives from people inside and outside our traditional circles. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1553477246452-HOPMWSPYDD0N7QCEDIV7/nytimes.png Conducted long-term, multichannel campaigns to support strategic initiatives https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1553477263947-VBAFVR2HRG3KTFJGIN4N/slate.png Conducted long-term, multichannel campaigns to support strategic initiatives https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1553477291607-O1X3MKC0YCA2XFN5CX0V/npr.png Conducted long-term, multichannel campaigns to support strategic initiatives https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1553477340559-F2N8M8WPZ4GERVCKZCAN/quartz.png Conducted long-term, multichannel campaigns to support strategic initiatives https://www.joshtong.io/led-the-merger-of-a-satellite-sites-content-in-a-redesign-of-crsorg daily 0.75 2021-07-27 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548027336227-C0SJ60VB5OW20L8APVNK/crs-personas-wires.png Merged websites in a redesign of crs.org Some personas (left) and a wireframe (right) from the redesign. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1548208336418-IULZEKQ7MOWB316090J4/crs-homepage-2019-1533.png Merged websites in a redesign of crs.org The homepage after the redesign. https://www.joshtong.io/conducted-user-research-for-ragtag daily 0.75 2021-05-18 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1553459900084-FYSZO9MNQO94QBJOMO92/ecosystem-campaign-platforms.png Conducted user research for Ragtag Inventory of the campaigns’ digital ecosystem. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1553460558174-42I7ZWUCQV8HISVDAQV4/gail-young-campaign-homepage.png Conducted user research for Ragtag https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1553460573038-LW6OLR7QNNHJWU9S8XJQ/about-eileen-gallagher.png Conducted user research for Ragtag https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1553460565480-UXS64K6RDDC0KJSP9Q8K/brianna-titone-campaign-homepage.png Conducted user research for Ragtag https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1553460583753-5JZH7CJVI5JGR1RG071M/about-michael-smith.jpg Conducted user research for Ragtag https://www.joshtong.io/reduced-support-requests-content-design daily 0.75 2021-09-06 https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1630268349799-DQMSVHZM17PIQ1F5NUZS/usability-problems-2.png Reduced support requests through content design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1630266214412-CFP40DN616K2ZWLEZS55/airtable-information-architecture.png Reduced support requests through content design - Make it stand out Prototyping options for expanding and reorganizing the information architecture in Airtable. https://images.squarespace-cdn.com/content/v1/5b23f2d7372b96d866e9154a/1630270743500-EPR7DZET98LZZ5CRUYEH/new-section-with-improvements-3.png Reduced support requests through content design - Make it stand out Whatever it is, the way you tell your story online can make all the difference.