Content strategy

Content strategy plans for the creation, delivery, and governance of content that achieves business objectives while providing value to users. The process includes research, strategic planning, and implementation.

Research

Successful content strategies are guided by research. A content strategy should take into account not only your content but also your stakeholders, audiences, and competitors. I use low-cost research methods to inform content strategies:

Strategic planning

Good strategies identify the most important challenges facing an organization and offer a focused, realistic way to overcome them. Content strategies in particular should provide a way to achieve organizational objectives by serving users' needs.

I ensure that strategies are clear and effective by documenting the following components:

Implementation

I've implemented strategies, monitored results, and optimized approaches at the macro and micro levels:

  • Digital ecosystems
  • Websites
  • Social media accounts
  • E-mail marketing
  • E-books
  • Print publications